Fashion’s Future Moment
by Metaverse Marketing I3:14 pm, 8th June
In this episode of Adweek’s Metaverse Marketing podcast, it will discuss what fashion could be when divorced from physics and explored only as a creative expression, how direct-to-avatar might just be the next direct-to-consumer, and perhaps the most important question of all, what will you wear in the metaverse?
In this podcast, the Dutch startup The Fabricant is highlighted, as it created a sensation in the fashion industry with the launch of its Iridescence dress, a luminous cape-like dress that glowed with purple highlights. But it is not ordinary dress.
The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us rethink what is valuable in fashion.
Listen to this Adweek podcast to discover more about this topic.
Subscribe to our Newsletters
Stay up to date with our latest news
more podcast
AI and the paradox of self-replacing workers
As companies introduce AI into the workplace to increase productivity, an uncomfortable paradox is emerging: people are often responsible for training the very systems that might displace them. AI ethics advocate Madison Mohns presents three leadership principles to embrace technological progress while prioritizing your coworkers' well-being — paving the way for a future where AI enhances human potential.
10:32 am, 11th April
Want to Impact Productivity, sustainability and Value? Start With Supply Chain Efficiency
As supply chains return to normal following the COVID shortages of the past few years, chief supply chain officers find themselves at an inflection point: balancing efficiency with output.
10:48 am, 22nd February
load more